Released on = April 16, 2007, 9:29 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Asian Supplier Report : The rapid growth in vehicle assembly
in many parts of Asia, most notably China and South Korea

Press Release Body = Asian Supplier Report : The rapid growth in vehicle assembly in
many parts of Asia, most notably China and South Korea, is focusing increasing
attention on the supplier base in the region. Local suppliers are becoming more
prominent as OEMs seek to raise local content levels, and major international
suppliers are also being lured to invest in a region outside their traditional,
mature market areas.

This presents challenges for local and global suppliers respectively. Small and
medium size local suppliers are being forced to advance technological expertise as
rapidly as possible. Development of much improved quality and delivery performance
is also paramount.

Global suppliers are seeking appropriate strategies to transplant their existing
expertise and capabilities to these regions. Although targeted initially at
servicing the burgeoning local vehicle manufacturing sector, new investments by
suppliers could also become future substantial low-cost export bases for components.

A number of development strategies have already evolved. Joint ventures have become
the preferred route for many local and international suppliers. The former gain
swift access to partners\' product and manufacturing technology, as well as insight
into best practice in other key areas. The latter get valuable insights into local
business practices and culture and enhanced access to difficult-to-penetrate
markets.

The Asian Supplier Report, a new report, provides insights into how this new supply
base is evolving and reviews alternative supplier strategies.

The introductory chapter presents an overview of vehicle manufacturing trends in the
key countries in Asia and reviews the impact of announced new OEM investments.

The remaining chapters of Asian Supplier Report\'s Section 1 briefly analyze key
trends and developments in a number of the main countries in Asia, including Japan,
China, India and South Korea.

Section 2 of Asian Supplier Report presents detailed profiles of around 150 key
suppliers currently active in Asia. Around 100 of these are locally-based suppliers,
while around 50 are major global tier 1 players that already have defined Asian
strategies in place

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